Digital product leader with extensive experience in launching and scaling B2B and B2C products in various fields such as martech, productivity, fintech, food-delivery, recruiting. I contributed to the growth of many early stage start-ups and scale-ups in Europe and North America.
San Francisco / remote
I lead the product department and oversee a distributed team developing AI-powered productivity tools that help professionals streamline their work. As Head of Product, I am responsible for driving the overall product vision, strategy, and execution.
Amitree transforms the chaos of business email into an AI-powered virtual assistant. We’re on a mission to transform the way people work, allowing them to focus on the human parts of their job while letting AI take care of all the tedious administrative work they otherwise do manually. Folio plugs directly into your work email inbox and automatically organizes your email, giving you contextual access to all the information you need to increase your productivity in minutes.
Berlin / Palermo remote
CUCV is an independent project aimed at facilitating connections between candidates seeking remote tech jobs and companies offering relevant opportunities. We aggregate job posts from top remote tech companies and provide AI-powered tools to help job-seeker, recruiter and hiring managers.
Our goal is transforming hiring, starting with small and medium businesses (SMBs) in remote tech. We use AI to enhance human connections for candidates and companies.
Berlin
As the Product Manager for the Italian Market, I have been in charge of defining the product vision and strategy for the first app designed to prepare tax returns in Italy. I have utilized both qualitative and quantitative research to understand how to bring value to Italian taxpayers. I have defined high-level requirements and coordinated the release management process, working alongside delivery product teams, tax experts, UX researchers, designers, and data analysts. Furthermore, I have been responsible for creating alignment among management and external stakeholders, and have contributed to defining the go-to-market strategy in collaboration with the marketing and customer service teams.
Taxfix is one of the most successful FinTech companies in Europe, revolutionizing the way people file their taxes. At Taxfix, we believe that everybody, regardless of their income, deserves to maximize their tax return. Thanks to a strong focus on user experience (UX) and an intuitive conversational interface, users can complete their tax returns in less than half an hour.
London / Berlin remote
As the founder and CPO, I have been responsible for company strategy, product vision, sales, customer feedback, product marketing, and design.
TalentRider is a minimalistic, developer-friendly marketplace. Developers can showcase their coding skills by solving a simple coding challenge, while companies can evaluate candidates' skills. We created TalentRider because we believe that technical recruiting should be easier and less biased.
Berlin
As the Technical Product Manager for the German platforms, I have been responsible for the strategy and delivery of internal tools for customer care and operations. My role included defining requirements using qualitative and quantitative methods. I worked closely with C-level executives, engineers, and designers to scope projects and identify key performance indicators (KPIs).
Delivery Hero is the leading global online food ordering and delivery marketplace with number one market position in more than 40 countries.
Palermo
As the Head of Innovation, I led international innovation projects related to marketing. I managed relationships with key partners such as Facebook and Google, and designed strategies and tactics for the localization of our marketing SAAS platforms in Europe and Asia.
In my role as the Head of Technology, I managed the tech team and introduced OKRs, Agile methodology, cross-functional teams, and micro-service architecture to enable the scalability of teams and operations. I also supervised the creative process and technical implementation of digital marketing campaigns for clients such as Roche, Emergency, Samsung, MTV, and Jaguar.
Mosaicoon was one of the most awarded Italian tech firms in Europe. I joined Mosaicoon as the fourth employee and contributed to its transformation into an international company with offices in Europe and Asia. During my 7 years at Mosaicoon, I held various leadership positions.
I teach Product discovery techniques and how to use OKRs at Talent Garden Milano and Product Heroes Digital Product Management
Master courses.
I mentor Product Managers on career and Start-up founders on building products, teams and OKRs
at Mentor Cruise.
I was a guest on the SpaghettiCode podcast, where I discussed the implementation and benefits of OKRs for both product and engineering teams. Listen to the episode.
I share my personal journey with implementing Objectives and Key Results (OKRs) in different environments. My perspective shifted when I joined a small, distributed startup, where I initially believed OKRs were unnecessary. Yet, as the team expanded and ambitious projects emerged, implementing Objectives and Key Results proved valuable in maintaining focus, alignment, and smoother execution. Read on MentorCruise blog
User experience is a matter of pace not speed. Timing is of paramount importance when you design user experience. Any service sets user expectations about time, missing these expectations will create friction. Read on UX Collective blog
When you’re thinking about competitors, it’s best to ignore product categories and instead ask yourself who else is fighting for that same job.
Read on Prototypr blog
During my MA in Digital Communication at Central Saint Martins in London, I conducted research on how information visualization can facilitate everyday decision-making and drive social changes. To demonstrate my thesis, I developed an Augmented Reality app designed to instantly highlight information about product origins while shopping in supermarkets.
For further details, you can read the background of my research or watch the demo of Food Tracer.
During my MA at Central Saint Martins, I conducted research on HCI, UX, and data visualization. I authored a dissertation on the use of metaphors in HCI, arguing that the Desktop Metaphor has become outdated and should be replaced by spatial metaphors. To substantiate my thesis, I developed a web app that organizes bookmarks using a map metaphor.
You can read my dissertation or
try the demo.
For my BA in Communication graduation project, I wrote a dissertation focusing on the communication aspects of video games, specifically analyzing the communication between video game designers and players. You can read the abstract in English or access the full text in Italian.