I'm a digital Product Manager with extensive experience in launching and scaling B2B and B2C digital products. I contributed to the growth of early stage startups and scaleups. Currently I’m leading the product success for Italy at Taxfix where we are on a mission to make tax declaration simple and affordable for everyone.

Consulting and writing

I organize workshops for early stage startups about Product Development and Agile methodologies.
I write about Product Management and UX design and I’m a member of Product Heroes, the 1st Italian community on Product Management. My articles in English are available on Medium, my articles in Italian on Product Heroes.

The art of time in User Experience

The art of time in User Experience

User experience is a matter of pace not speed.

Timing is of paramount importance when you design user experience. Any service sets user expectations about time, missing these expectations will create friction.
Read on UX Collective Medium blog

Things I learned building a retro games arcade cabinet

Things I learned building a retro games arcade cabinet

The idea of building a wooden cabinet with circuits inside was quite intimidating but fascinating. After a couple of months spent watching tutorials and playing with drill and saw I came out with a satisfying result.
Read about my arcade cabinet on Medium

Research projects

During my BA degree in Communication (University of Palermo) and my MA in Digital Communication (Central Saint Martins London) I've conducted research on the fileds of Video game Communication, UX and UI design and Information Visualization.

The art of time in User Experience

Food Tracer: the use of Augmented Reality to visualize food facts

I researched how information visualization can support everyday decision-making to drive social changes. To demonstrate my thesis I developed an Augmented Reality app to quickly highlight product origin information while shopping in supermarkets.
Read the background Research | Watch Food Tracer demo

Bookmarks Archipelago: Metaphors in Human-computer Interface Design

Zooming out from the desktop: the use of metaphors in Human-Computer Interface design

During my MA at Central Saint Martins I engaged in research on HCI, UX and data visualization. I wrote a dissertation about the use of metaphors in HCI where I explain why the Desktop Metaphor is outdated and it should be replaced by spatial metaphors. To demonstrate my thesis I developed a webapp to organize Bookmarks using a map metaphor.
Read the dissertation | Try the demo

Video games and communication

Video games and communication

As graduation project for my BA in Communication I wrote a dissertation about the communication aspects of Video games. I analyzed the video game designer-to-player communication. Read the abstract in English | Full text in Italian

Professional experience

Taxfix, Berlin

Taxfix your digital tax accountant

Taxfix is one of the most successful FinTech companies in Europe, we are revolutionising the way people do their taxes. At Taxfix we believe that everybody, regardless of their income, deserves to get the maximum out of their tax return. Taxfix allows everyone in Germany and Italy to file taxes using their smartphone, without any prior knowledge about taxes. Thanks to a strong UX focus and an intuitive conversational interface users can complete their tax return in less than half an hour.

As the Product Manager for the Italian Market I’m in charge of defining the product vision and strategy. I use both qualitative and quantitative research to understand how to bring value to Italian tax payers. I define high level requirements and I take part in the release management process alongside delivery product teams, tax experts, UX researchers, designers and data analysts. I’m responsible for creating alignment among management and external stakeholders, I contribute to defining the go-to-market strategy with marketing and customer service.


Talent Rider, Remote

Talent Rider minimalistic, developers-friendly marketplace

TalentRider is a minimalistic, developers-friendly marketplace. Developers can demonstrate their coding skills solving a simple coding challenge while companies evaluate candidates skills. We created Talent Rider because we believe technical recruiting should be easier and less biased.

As founder and CPO I've been in charge of company strategy, product vision, sales, customer feedback, product marketing and design. Learn more about TalentRider.

Read about Talent Rider on Linkedin How to put developers at the center of the hiring process.


Delivery Hero, Berlin

Delivery Hero food delivery marketplace

Delivery Hero is the leading global online food ordering and delivery marketplace with number one market position in more than 40 countries.

As Technical Product Manager for the German platforms, I've been responsible for strategy and delivery of the internal tools for Customer care and Operations. I was in charge of defining requirements using qualitative and quantitative methods, I worked with C-levels, engineers, designer to scope projects and identify KPIs.


Mosaicoon, Palermo

Mosaicoon marketing SaaS platform

Mosaicoon was one of the most awarded Italian tech firms in Europe. I joined Mosaicoon as employee number 4 and I helped it to become an international company with offices in Europe and Asia. During my 7 years at Mosaicoon I covered different leading roles.

As Head of Innovation I led international innovation projects related to marketing, I managed the relationship with key partners such as Facebook and Google and I designed strategies and tactics for localization of our marketing SAAS Platforms in Europe and Asia.

As Head of Technology I managed the tech team introducing OKRs, Agile methodology, cross-functional teams and micro-service architecture to allow scalability of teams and operations. I also Supervised the creative process and technical implementation of digital marketing campaigns for clients such as Roche, Emergency, Samsung, Mtv, Jaguar.


Freelance Creative Technologist and Web Developer

Freelance Creative Technologist and Web Developer

From 2001 to 2009 I worked at web design and creative projects from different domains and business context. I developer 3D renderings for Yacth designers, web sites for wineries, photoshootings and Flash games. Some of my projects are available on my archive portfolio page